SEO report of marketinglessons.in

Marketing Lessons | Marketing for Professionals, Students, MBA, PGDM

marketinglessons.in/

Marketing Lessons aims to bridge the gap between Marketing as in Books with Marketing in Practice with well researched authentic content.


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : marketinglessons.in/

Character length : 20

Title
Marketing Lessons | Marketing for Professionals, Students, MBA, PGDM
Description
Marketing Lessons aims to bridge the gap between Marketing as in Books with Marketing in Practice with well researched authentic content.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Marketing Lessons | Marketing for Professionals, Students, MBA, PGDM
description: Marketing Lessons aims to bridge the gap between Marketing as in Books with Marketing in Practice with well researched authentic content.
url: http://marketinglessons.in/
site_name: Marketing Lessons

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://marketinglessons.in/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Marketing Lessons | Marketing for Professionals, Students, MBA, PGDM

Character length : 68

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1239900
Heading structure in the source code
  • <H1> Marketing Lessons
  • <H3> TV Viewership in India – March 2017 – BARC Broadcast India Survey
  • <H3> All About Netflix India DTH Alliance in the Country
  • <H3> Alpenliebe Gold India TVC Campaign – Feb 2017
  • <H3> Brand differentiation using service promise – Ford and Samsung Example
  • <H3> Interbrand announces the Best Global Brands 2016
  • <H3> TV Viewership in India – March 2017 – BARC Broadcast India Survey
  • <H3> Brand differentiation using service promise – Ford and Samsung Example
  • <H3> Effective Communication Strategy in Rural Marketing – Indian Perspective
  • <H4> Marketing In News
  • <H3> All About Netflix India DTH Alliance in the Country
  • <H3> Alpenliebe Gold India TVC Campaign – Feb 2017
  • <H3> Interbrand announces the Best Global Brands 2016
  • <H3> Why Coca Cola dropped Salman Khan from Thums Up?
  • <H3> Bigg Boss TRP reveals that season 10 is really crucial
  • <H4> Marketing Management
  • <H3> TV Viewership in India – March 2017 – BARC Broadcast India...
  • <H3> What is CPRP in Advertising and Media Planning ?
  • <H3> What is Marketing Myopia? Concept and Examples
  • <H4> Brand Management
  • <H3> Brand Asset Valuator Model – BAV Model to measure Brand Equity...
  • <H3> Aaker Model – Defining Brand Identity (Philip Kotler Summary)
  • <H3> Paper Boat drinks kickstart a ‘hopeful’ 2016 – Hum Honge Kaamyab...
  • <H4> Rural Marketing
  • <H3> Effective Communication Strategy in Rural Marketing – Indian Perspective
  • <H3> Postmen to Solve the Rural Distribution Challenge in India
  • <H3> Distribution Strategies for Rural Market – Indian Perspective
  • <H4> Corporate Lessons
  • <H3> MBA Fresher Hiring to boost in 2015 – What B-Schools students...
  • <H3> 5 hidden costs in your CTC
  • <H3> Questioning the Interviewer…
  • <H4> Manage Your Money
  • <H3> 5 hidden costs in your CTC
  • <H3> Why is everyone going gaga over Raghuram Rajan ?
  • <H3> Short Story : The Investment Banker and The Mexican Fisherman
  • <H3> Financial Regulators Worldwide
  • <H2> Categories
  • <H2> Trending Topics
  • <H4> LATEST ARTICLES
  • <H3> TV Viewership in India – March 2017 – BARC Broadcast India Survey
  • <H3> All About Netflix India DTH Alliance in the Country
  • <H3> Alpenliebe Gold India TVC Campaign – Feb 2017
  • <H3> Brand differentiation using service promise – Ford and Samsung Example
  • <H3> Interbrand announces the Best Global Brands 2016
  • <H3> Why Coca Cola dropped Salman Khan from Thums Up?
  • <H3> Effective Communication Strategy in Rural Marketing – Indian Perspective
  • <H3> What is CPRP in Advertising and Media Planning ?
  • <H3> Bigg Boss TRP reveals that season 10 is really crucial
  • <H3> Postmen to Solve the Rural Distribution Challenge in India
  • <H4> Subscribe via Email
  • <H4> Like Us on Facebook
Word cloud
  • india25
  • arpit20
  • srivastava20
  • marketing20
  • brand18
  • march15
  • october12
  • rural11
  • management8
  • media6
  • barc6
  • indian6
  • viewership6
  • brands5
  • interbrand5
  • communication5
  • digital5
  • model5
  • planning5
  • netflix5
  • january5
  • perspective4
  • reach4
  • best4
  • effective4
  • strategy4
  • september4
  • country4
  • advertising4
  • broadcast4
  • alpenliebe4
  • gold4
  • differentiation4
  • campaign4
  • recently4
  • cola3
  • coca3
  • ctc3
  • salman3
  • worldwide3
  • season3
  • philip3
  • resources3
  • equity3
  • released3
  • some3
  • kotler3
  • email3
  • boss3
  • bigg3
  • distribution3
  • subscription3
  • like3
  • thums3
  • internet3
  • ford3
  • promise3
  • samsung3
  • example3
  • featured3
Keyword matrix
wordtitledescriptionsheading
india
arpit
srivastava
marketing
brand
march
Two Word cloud
  • arpit srivastava11
  • communication strategy4
  • interbrand announces3
  • alpenliebe gold3
  • barc broadcast3
  • global brands3
Three Word cloud
  • strategy in rural marketing4
  • arpit srivastava march3
  • recently made a breakthrough2
  • indian perspective arpit2
  • alpenliebe gold india2
  • subscription services for2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.80
Flesch Reading Ease
53.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.40
Dale–Chall Readability
8.70
SMOG Index
8.60
Spache Readibility
5.00
Number of letters
12999
Number of words
2455
Number of sentences
652
Average words per sentences
4
Number of syllables
4352
Syllables in words
4134
Average syllables in words
1.77
Number of words in first three syllables
566
Percentage of word / syllables
23.05
Words not in Dale-Chall easy-word list
1331
Words not in Spache easy-word list
313

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.45 seconds have passed until the page started to load.
Loading time
5,414 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
79
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://fonts.googleapis.com/css?family=Open+Sans%3A300italic%2C400%2...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://marketinglessons.in/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://marketinglessons.in/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://marketinglessons.in/wp-content/plugins/image-upload-for-bbpress/js/bbp-image-upload.js?ver=4.7.3
  • http://marketinglessons.in/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.3.1.5
  • http://marketinglessons.in/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.3.1.5
  • http://marketinglessons.in/wp-content/plugins/duracelltomi-google-tag-manager/js/gtm4wp-form-move-tracker.js?ver=1.5.1
  • http://marketinglessons.in/wp-content/plugins/jetpack/modules/photon/photon.js?ver=20130122
  • http://marketinglessons.in/wp-content/themes/Newspaper/js/tagdiv_theme.min.js?ver=7.7
  • http://marketinglessons.in/wp-includes/js/comment-reply.min.js?ver=4.7.3
  • http://marketinglessons.in/wp-content/plugins/jetpack/_inc/facebook-embed.js
  • http://marketinglessons.in/wp-includes/js/wp-embed.min.js?ver=4.7.3
  • http://marketinglessons.in/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
File size of all javascript files combined
963.38KB
Javascript minifying
You can save 6.4KB (26% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://marketinglessons.in/wp-content/plugins/image-upload-for-bbpress/css/bbp-image-upload.css?ver=4.7.3
  • http://marketinglessons.in/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.3.1.5
  • http://marketinglessons.in/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
  • http://marketinglessons.in/wp-content/themes/Newspaper/style.css?ver=7.7
  • http://marketinglessons.in/wp-content/plugins/jetpack/css/jetpack.css?ver=4.6
File size of all css files combined
1.63MB
CSS minifying
You can save 235.3KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
228.53KB
Gzip compression
Error! By using Gzip you can save 1,011.1KB (89% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
44
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://marketinglessons.in/.. /facebook-embed.min.jsExpiry time is not specified
http://marketinglessons.in/.. /ico-video-large.pngExpiry time is not specified
http://marketinglessons.in/.. /ico-video-large@2x.pngExpiry time is not specified
http://marketinglessons.in/.. /ML-LOGO-01-1024x339.pngExpiry time is not specified
http://connect.facebook.net/en_US/sdk.js?_=151961293483720 minutes
http://cdn.ywxi.net/.. /host.js?v=20180219061927830299&h=marketi...60 minutes
http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js60 minutes
https://cdn.ywxi.net/js/1.js60 minutes
http://cdn.ywxi.net/js/host-loader.js?h=marketinglessons.in60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
609.96KB
Image optimisation
You can save 45.1KB (92% compression) by optimising the images below:

 Traffic

Alexa
905206

Main traffic sources

 Links

We found a total of 127 different links.
Internal links: 126
External links: 1

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
182.50.151.44
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Marketing Lessons , ( 0px from top )
  • H3 : TV Viewership in India – March 2017 – BARC Broadcast India Survey, ( 101px from top )
  • H3 : All About Netflix India DTH Alliance in the Country, ( 101px from top )
  • H3 : Alpenliebe Gold India TVC Campaign – Feb 2017, ( 101px from top )
  • H3 : Brand differentiation using service promise – Ford and Samsung Example, ( 101px from top )
  • H3 : Interbrand announces the Best Global Brands 2016, ( 101px from top )
  • H3 : TV Viewership in India – March 2017 – BARC Broadcast India Survey, ( 204px from top )
  • H3 : Brand differentiation using service promise – Ford and Samsung Example, ( 375px from top )
  • H3 : Effective Communication Strategy in Rural Marketing – Indian Perspective, ( 546px from top )
  • H4 : Marketing In News, ( 645px from top )
  • H3 : All About Netflix India DTH Alliance in the Country, ( 930px from top )
  • H3 : Alpenliebe Gold India TVC Campaign – Feb 2017, ( 1117px from top )
  • H3 : Interbrand announces the Best Global Brands 2016, ( 1213px from top )
  • H3 : Why Coca Cola dropped Salman Khan from Thums Up?, ( 1309px from top )

 Typos

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